LA FARINE

OBJECTIVE

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We partner with LA FARINE as their creative and communication specialists, elevating their brand presence and making every dessert moment worth sharing. Our work focuses on building emotional connection with customers, growing visibility and capturing the unique charm of their handcrafted pâtisserie.

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WORK

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Brand Communication & Positioning

• Develop a consistent and warm storytelling voice that reflects French-inspired quality and hospitality
• Highlight brand values: hand-made desserts, premium ingredients and moments worth savoring

Social Media & Content Creation

• Manage content for Facebook, Instagram and other digital platforms
• Plan and produce creative content that showcases products, seasonal launches and café atmosphere
• Engage the community through relatable, inspiring visuals

Photography & Creative Direction

• Concept creation and creative styling for dessert photoshoots
• Seasonal campaigns including Valentine’s Day, Easter and Christmas collections

Campaign & Promotion Strategy

• Story-led launches for new products such as macarons, cakes and festive limited editions
• Customer engagement initiatives - from small talk aesthetics to big celebration vibes

Visual & Graphic Materials

• Menu updates, promotional posters, packaging layouts and brand assets
• Supporting visual identity elements to ensure a cohesive brand look online and offline

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