MAVIGA

OBJECTIVE

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The design was quite outdated, but the clients are quite habituated with the mark. So the challenge was to create effective, flexible and versatile brand identity, that MAVIGA clients will accept and remember for long time. The design will be new and modern, but it will carry the prestige of an old mark.

SOLUTION

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The main goal was to create a logo brand, that still retains the feel of the old brand. The old mark had a triangular shape - so we worked on that concept initially. When the mark was approved, the focus was on a logotype, that matched the modern logo shape.